We are making innovative changes to different areas of our business but without ever losing sight of our mission statement “the taste of the brewer”. This is how we safeguard the uniqueness of Belgian beer culture, something that was recently awarded the status of intangible world heritage by UNESCO. It also gives us an excellent position within the very competitive global market. To achieve our goals we must continue to invest in production as well as marketing. First off, we installed a new bottling line and then we covered our rooves with 450 solar panels. This €120,000 investment provides an annual return of 100,000KWH, saving us 25% on our energy bill. We have also reduced our CO2 emissions by 60.5T and are now producing our beers far more sustainably than before.