Horeca Expo 2017: a great success for Brasserie de Silly

Brasserie de Silly has been a regular presence at the Horeca Expo trade fair in Ghent for many years. This is the largest trade fair for Belgian hotels, cafés and restaurants and the catering industry, showcasing the best products in each sector.

This 29th edition of the show was attended by over 650 exhibitors and 50,000 industry professionals, and Brasserie de Silly’s highly visible new booth really stood out from the crowd. We were able to showcase our entire range of beers, drawing attention to the new labels for Abbaye de Forest and for seven of the Silly beers: Blanche, La Divine, Saison, Scotch, Pils, Pils Bio and Super 64. Visitors responded enthusiastically to the restyling. They told us that the new image reflects the tradition and quality of our beers.

The show attracts both Belgian and international attendees and we were able to present our craft beers to many new customers while improving our relationships with existing clients. Both of these groups appreciate the flavours that our brewers continue to create.